Led by the iconic Apple iPod MP3 player, the personal media player (PMP) segment of the electronics industry has experienced robust growth over the past three years. Some newer products in the category support such media types as still images, video, and FM radio, in addition to stored music, making for a more diverse and higher-cost IC bill-of-materials.

Portelligent is pleased to announce a LeaderPAK (Product Analysis Kit) on Personal Media Players (PMPs), including MP3 players. The LeaderPAK for PMPs is designed to provide a highly focused selection of data-driven tools from Portelligent's product teardown library and Product Profile Database to help strategic planners, product planners, and technical marketing managers to better address the rapidly evolving PMP sector.

What is Included in the LeaderPAK for PMPs?

Customers may choose any three of the following Portelligent product teardown reports from Portelligent's report library:

For customers who want additional product teardown analyses from this list, beyond the first three, we provide a 50-percent discount from our standard single-report pricing.

In addition, customers receive a database extract derived from the Portelligent Product Profile Database that includes full system-level metrics on all the above products.

How is the Information Delivered?

Portelligent will provide the selection of product teardown reports to the customer electronically, in .pdf format. The database extract on PMP systems is also delivered electronically, in an Excel spreadsheet. All files are downloaded from a "private page" on the Portelligent Web site.

Price: $9,750 for the standard LeaderPAK, with three product teardown reports. Current Portelligent Channel Licensees who seek access to the database extract should contact us.

Who Will Benefit from the LeaderPAK for PMPs?

Portelligent has designed the LeaderPAK for PMPs as a tool that will assist in technical and business decisionmaking within firms that are engaged in the PMP sector, or have a business need to track developments in the sector on a systematic basis. Among the functions that will find the LeaderPAK useful are:

Contact Portelligent: