With cellular phone penetration percentages being considerably high in developed nations, handset manufacturers and wireless service carriers are beginning to differentiate their handsets by design. Today's wireless subscribers have so many choices on handsets. Handsets are becoming the subscribers' lifestyle as some handsets function as an alarm, scheduler, game console, web browser, e-mail device, navigation system, camera, camcorder, MP3 player, radio and TV. And therefore, handsets are with us 24 hours a day, seven days a week. Rather than pursuing affordability and utility in handsets as a commodity, users are now demanding sophistication in handset design as a means to express themselves.
The models highlighted in this report represent a tiny fraction of design phones which are becoming increasingly popular. Numerous handset manufacturers are foraying into the stylish and unique design phone sector in order to differentiate their handsets and expand their shares in the crowded handset market.