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What We Do

Electronics executives and financial professionals rely on TechInsights to identify market opportunities and monitor competitive threats.

  Product Teardown Reports
Through Product Teardowns, we characterize the latest product examples from a full spectrum of personal electronics and provide graphics-rich and quantitative data to help our customers understand the competitive landscape, assess technology introduction and technology selection patterns, and examine product architecture trends. Report Contents include:
  • Detailed external and internal photos
  • Detailed step-by-step disassembly
  • Power measurements
  • Circuit board & packaging metrics
  • Complete parts list & component count
  • Manufacturing cost analysis
  • Description of most interesting electronic features and packaging concepts
 
STARs (Strategic Trend Analysis Reports)

The TechInsights STARs (Strategic Trend Analysis Reports) are a new series of TechInsights Strategic Studies that identify key trends and look forward, based on hard data and disciplined analysis. The reports leverage the TechInsights Product Profile Database, which now contains quantitative data on over 420 products and over 14,000 devices collected through the course of TechInsights product analyses since 2001.

The following STARS are currently available:

If you are interested in other product categories, please contact TechInsights for information on additional STARs being planned.

 
  Tech Alert Service (TAS)
The Technology Alert Service provides brief summaries of and early access to key technical and business developments in the global personal electronics industry, with particular emphasis on stories reported in the Japanese and Asian trade press. TechAlert Notes are delivered to clients via email on a bi-weekly basis and include information from the following domains:
  • Wireless Technologies & Services
  • Competitive Alert (Emerging Business Strategy Issues, Opportunities, and Threats)
  • Component Technologies (Imaging Sensors, High-Performance Packaging, Flat Panel Displays, Storage Technologies, Processors, Etc.)
 
   Product Channel License

Product Teardowns and the Technology Alert Service (TAS) are bundled together with a Product Channel license, providing cost-effective and continuous access to all content relating to a product family. Channel Licenses provide access to all reports in the licensed Channel at commencement, along with new content developed over the license period (typically one year). The following are the current available product channels:

Emerging Markets
Mobile Computing & Connectivity
 

Chipography® Reports
Cellular Phones

Digital Imaging
Personal Appliances
Digital Home

TechInsights also include access to Tech Perspective reports, providing analytical coverage on an occasional basis of trends in the electronics industry; Key Metrics Reports, which provide a visual presentation of trend data in the TechInsights Product Profile Database (Cellular Phones and Digital Cameras & Imaging Channels); and our Report Sort and IC Locator database access tools.

Significant discounts are available for licenses to multiple TechInsights Channels.

 
  Database Extracts and Database Access Tools

Techinsights database extracts are data sets drawn from TechInsights' Product Profile Database, which stores the data points which TechInsights has accumulated in systematically analyzing over 500 products. Each extract covers some key aspect of the overall system-level view of the products we research. Examples include categories of ICs (baseband processors in cell phones, for instance, or memory devices), display modules, battery packs, or cross-cutting system-level complexity metrics. TechInsights delivers database extracts to customers in Excel-format files.

TechInsights database access tools permit customers to search our Product Profile Database interactively, to answer key questions in real time. Database access tools currently available are:

  • IC Locator Tool: Answers the question, "In which products has TechInsights seen this IC?"
  • Report Sort: Answers the question, "Which TechInsights reports should I be looking at?" Permits identification of subsets of TechInsights product teardown reports by product maker, product category, cellular communications protocol, and so forth."
  • Die Photo Library: Answers the question, "Does TechInsights have a die photo of this IC, and, if so, can I get a copy?" [Tool currently in beta test]."
 
  LeaderPAKs (Product Analysis Kits)

The TechInsights LeaderPAK (Product Analysis Kit) is a highly focused offering designed to assist customers with competitive analysis and strategic planning within a particular product domain. Each LeaderPAK consists of the customer's choice of 3-4 individual product teardown reports, together with a database extract from the TechInsights Product Profile Database that provides a cross-cutting view on the full spectrum of products that TechInsights has analyzed within the target domain.

The following LeaderPAKs are currently available:

If you are interested in other product categories, please contact Techinsights for information on additional LeaderPAKs being planned.