Sony Ericsson K330

Dual-band GSM Phone

Chipography - Level 3

On-line Price (USD): $2,000     - Contact us for Channel License Pricing

Product Description

Sony Ericsson targets the low end of the camera phone segment with the K330, a 2G offering that features a 1.7", 65k-color TFT display and a 0.3 Megapixel (VGA) camera. The unit appears to be a direct follow-on to the similarly-equipped Sony Ericsson K310 and K320 models; the K330 is a few millimeters slimmer and about 10 grams lighter than its predecessors. Perhaps a step above entry-level, this compact candy-bar package includes FM Radio, Bluetooth, and WAP 2.0 internet, along with text messaging and picture messaging. Up to two minutes of video capture is supported, with 10MB user memory for limited photo and video storage. The manufacturer claims 7 hours talk time and 300 hours standby from the included 780mAh Li-Polymer battery.

Product Teardown Report Description

Level 3 Chipography Reports identify primary ICs, provide die-size parameters, and include selected die photos and information on major sub-assemblies such as camera and display module, but also include a full bill-of-materials for electronic components and also include price estimates for the ICs and total overall component counts.

Product Teardown Report Content

Chipography® Report Contents:

Product Teardown Report Value

View us as a wide-angle lens on the personal electronics landscape. We don't replace your expertise and insight, but rather amplify your capabilities and knowledge. Quantitative and qualitative information resources let you answer business-critical questions:

* What enabling electronics technologies are being developed and how will they affect end-products?
* How are my competitors designing with new technologies?
* How does my company compare in competitive benchmarking?
* What technology opportunities are implied from trends in product implementation?
* How will the product features that users want affect our design and technology decisions?

DISCLAIMER: All company names, product names, and service names mentioned are used for identification purposes only and may be registered trademarks, trademarks, or service marks of their respective owners. All analyses are done without participation, authorization, or endorsement of the manufacturer. Any cost analyses presented in this material are estimates prepared by TechInsights from generally available data. While TechInsights believes that these estimates reflect the probable costs, the actual producer did not supply the data, and therefore the actual costs may be different from these estimates. Furthermore, TechInsights extends no warranties with respect to any information in this document, and shall bear no liability whatsoever for the use of the information.

All rights reserved. Do not reproduce, distribute, disseminate, photocopy, fax, transmit, download to a shared database, or otherwise copy, transfer, sell, publish, or send this material, or any portion thereof, by any means without the express written permission of TechInsights.